Why small experiments beat giant assumptions
Big plans feel reassuring, but small tests usually tell the truth faster. A practical note on learning before an idea gets heavy.
Read storyStories / Thinking
Notes from the messy middle.
Thoughts on product ideas, experiments, launch lessons and the small decisions that turn rough sketches into useful things.
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Latest thinking
The difference between a feature and a feeling
A practical look at designing products people understand before they read the copy.
Read storyBuilding products that can keep improving
Why launch is a learning loop, not a finish line with confetti.
Read storyWhen an idea is too early, too vague or just right
A quick framework for knowing whether to park, shape or build the thing bothering you.
Read storyWhy tone is part of the product
Useful products need clear words, not just neat screens and a clever feature list.
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