Start with people
Good ideas begin with real frustrations, not feature lists or shiny assumptions.
About NAI
Not just ideas. Ones worth building.
The name started as a familiar reaction: here comes another idea. We kept the phrase and turned it into a studio for building the ones that are actually worth taking seriously.
The studio
Built from the ideas that would not leave.
Not Another Idea came from always having another thought, another product angle, another possible way to solve something. People would hear it and say, half amused and half resigned, "not another idea". The name stuck because it was true.
Now operating as Not Another Idea Ltd, we are playful and not too self-serious, but the things we produce are serious where it matters: capable of solving real problems, supporting real people and becoming useful products, ventures and software that can stand up in the real world.
What matters
How we think about the work.
Make it tangible
Sketch it, test it, name it, prototype it. Momentum comes from making the idea visible.
Keep the tone human
Products should feel clear, warm and usable without needing a manual to decode them.
Work with us
Got an idea that keeps bothering you?
We partner on product thinking, venture shaping, software builds and practical creative direction.
