Privacy Notice

1. Who we are

Not Another Idea Ltd is the data controller for personal information collected through this website.

Company name: Not Another Idea Ltd.

Company number: 17426437.

Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Privacy contact: privacy@notanotheridea.com.

Not Another Idea Ltd is registered with the Information Commissioner's Office.

2. Information we may collect

Depending on how you use the website, we may collect:

• your name;
• email address;
• telephone number, if you provide it;
• company or organisation name;
• information contained in enquiries or messages you send us;
• communication and marketing preferences;
• newsletter subscription information;
• records of consent where consent is used;
• information about how you use the website;
• technical information such as IP address, browser type, device information and approximate location;
• cookie and analytics information; and
• correspondence between you and Not Another Idea Ltd.

We do not intentionally collect special category personal data through the general Not Another Idea website. If you choose to include sensitive information in a message to us, we will handle it appropriately and only where necessary.

3. How we collect information

We may collect personal information:

• directly from you when you complete a form;
• when you email or otherwise contact us;
• when you subscribe to communications;
• automatically through cookies, analytics and similar technologies;
• through service providers that help us operate the website; and
• where appropriate, from publicly available business information.

4. How we use your information

We may use your personal information to:

• respond to enquiries;
• communicate with you about potential projects, products or services;
• provide information you have requested;
• manage subscriptions and communication preferences;
• maintain records of enquiries and correspondence;
• operate, secure and improve the website;
• understand how visitors use the website;
• prevent misuse, fraud or security incidents;
• comply with legal and regulatory obligations; and
• establish, exercise or defend legal claims where necessary.

We will not use your information for purposes that are incompatible with those described in this notice unless permitted or required by law.

5. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Consent: for example, where you choose to receive marketing communications or accept non-essential cookies.

Legitimate interests: for example, responding to business enquiries, operating and improving our website, protecting our systems and keeping appropriate business records.

Contract: where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legal obligation: where we need to process information to comply with a legal or regulatory requirement.

Where we rely on legitimate interests, we consider whether our interests are proportionate and whether your rights and interests override them.

6. Marketing communications

We may send you marketing or update communications where you have requested them or where we are otherwise permitted to do so by law.

You can unsubscribe at any time by:

• using the unsubscribe link in an email; or
• contacting us at privacy@notanotheridea.com.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

7. Cookies and analytics

This website may use cookies and similar technologies for:

• essential website functionality;
• security;
• remembering preferences; and
• analytics and performance measurement.

Where required, we will ask for your consent before setting non-essential cookies.

We may use services such as Google Analytics to understand how visitors use the website. Information collected by analytics services may include technical and usage information such as pages viewed, device type, browser and approximate location.

Further details are provided in our Cookie Notice, where applicable.

8. Sharing your information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary, including:

• website and hosting providers;
• email and communication providers;
• analytics providers;
• cloud and IT service providers;
• professional advisers such as accountants, solicitors or insurers;
• regulators, courts or public authorities where required by law; and
• prospective purchasers or advisers in connection with a genuine business sale, restructuring or transfer.

Third-party service providers are only given access to information where necessary for the services they provide and are expected to handle personal information appropriately.

9. International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is lawful. Depending on the destination and provider, this may include relying on:

• UK adequacy regulations;
• approved contractual safeguards; or
• other lawful transfer mechanisms permitted by UK data protection law.

You can contact us if you would like more information about the safeguards used for a particular transfer.

10. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, regulatory, accounting and business-record requirements.

Retention periods vary depending on the type of information.

For example:

• general enquiries may be retained for as long as reasonably necessary to manage the enquiry and maintain appropriate business records;
• marketing information is retained until you unsubscribe or we determine that it is no longer appropriate to retain it;
• records required for legal or regulatory purposes may be kept for longer where necessary.

We periodically review information and delete or anonymise it when it is no longer required.

11. Security

We take reasonable technical and organisational measures to protect personal information against:

• unauthorised access;
• accidental loss;
• misuse;
• alteration; and
• disclosure.

However, no website or internet transmission can be guaranteed to be completely secure.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

• request access to your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your information;
• ask us to restrict how your information is used;
• object to certain processing;
• withdraw consent where processing is based on consent;
• request transfer of information in certain circumstances; and
• complain about how your information is handled.

Some rights are subject to legal conditions and exemptions.

To exercise your rights, contact privacy@notanotheridea.com.

We may need to verify your identity before responding to a request.

13. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

Information about making a complaint is available from the ICO website.

14. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of those websites. You should review their privacy notices before providing them with personal information.

15. Children

The Not Another Idea corporate website is not intended specifically for children, and we do not knowingly seek to collect personal information from children through this website.

Individual products operated by Not Another Idea Ltd may have separate age requirements and privacy notices.

16. Changes to this notice

We may update this Privacy Notice from time to time to reflect changes to our website, services, legal obligations or data-processing practices.

The date at the top of this page indicates when this notice was last updated.

17. Contact us

For questions about this Privacy Notice or how we handle personal information, contact:

Not Another Idea Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Privacy: privacy@notanotheridea.com

General enquiries: hello@notanotheridea.com